We recommend that most of our clients have blog as an integrated part of their website. The logic for having a blog is simple and supported by industry trends and facts. Here it is – don’t miss this point: “the more consistent your blog posting the more traffic you will attract to your site”. This means, not only repeat visitors but new visitors as well. Here it is boiled down to an equation for those linear thinkers in the crowd. More Blog Posts + Consistency = SUM (more traffic and higher search engine rankings).

While most folks agree and understand having a blog is good marketing, I know that clients are worried about “having enough time” to keep up with their blog postings and also suffer from writers block and worry about what to write.

Here are a few short tips to ease the most common worries and help create consistent for your blog:

• Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of you post in a way that your reader must feel that he is gaining something out of reading your post. This is the basic rule in marketing.
• Worthwhile: Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog, in which case your blog rankings over the long term are in a dicey position.
• Check for errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because the errors that you make are too high. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors.
• KISS: Or, Keep It Short and Simple. This is the thumb rule you must follow at all point. Long winding posts tend to get boring. And it may contain nothing that is interesting to the reader. Also no one has the time enough for your blog, no matter how well you write. In fact, your blog will be much more appreciated if you put your thoughts simply and shortly.
• Interesting: Make sure that you hold your reader’s attention by making your posts snazzy. They must not be written in a tone that is tiring to read. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your article.
• Link: Keep linking the blogs you read to yours in order to build a network those people will be in turn encouraged to link you. Remember, linking increases rankings.
• Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
• Clear Thoughts: Make sure you put your thought clearly before the readers so that it does not become tedious for them to read.
• Colloquialism: You can write in a friendly tone. Avoid using too many slang words, but otherwise, if your post demands it, you can be colloquial.
• Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.

So, be consistent with your blog content and watch traffic flowing in to your blog!

Blogging Explained

Question: What is Blogging?

Answer: Here is our attempt to explain blogging…

Blogging and social networking are inextricably linked in the sense that both contain certain features and certain properties of one another. Both are aimed at creating a wide movement as far as multimedia interaction is concerned. Though it is true that blogs can be regulated and kept very private, the main purpose of them is to reach out to a number of people, to have a medium to voice your opinion.

Another similarity is that both these concepts have existed on the internet for almost a decade now, but in the initial stages both were rather exclusive of one another. Only in the recent times have they been merged, and their similarity in motives truly recognized. Blogging is essentially done to channel your thoughts out on to an online journal. You also want other people to read what you have written.

This way, you go about coming in touch with people from all over the world who you would not have otherwise known. Similar is the function of social networking. It is a hub where the young and the hearty flock. The chances of getting an audience at such a platform are high.

The origination of the term ‘blog’ is interesting. It was initially called a ‘weblog’ meaning a log or a diary or a journal that helps you to record your thoughts on a day to day basis. In that sense it was rather in its primitive stages and did not turn into an instrument for propaganda immediately. This term was later shortened to blog and this is when free blogging services like Blogger became extremely popular.

As mentioned earlier, blogging today is not restricted to only maintaining a journal. It has truly become a platform where various kinds of people from all walks of life, whether they have the same ideologies or not, conflate, and discuss the matters they think are important to them. Blogging in the twenty first century has come to become an important tool for advertising for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses.

Moreover, creating a blog and maintaining it does not require a fortune. Everybody now has a personal blog and it is all free of cost. Also, one does not need to be a computer engineer or a graphic or web designer in order to embellish their blog.

Unlike a website which operates on a different domain, and for which every single template and tab needs to be designed and created from the scratch, blog sites do not need such knowledge. The blogging service providers have their own inbuilt templates and fonts which have to be chosen by the bloggers as per their own tastes and preferences.

Blogging is an ideal way to make new friends and come in contact with more people than you can do in the actual word, from all quarters of the world. Such diverse people will obviously have differing viewpoints. Therefore, this gives scope for a good deal of discussion and debate with all points of view being taken on board.

Blogs can also be for the sole purpose of making new friends and socializing. That is why social networking sites have picked up the clue and in these times social networking and blogging has, to some extent, been combined, and almost become indistinguishable.

It would be interesting to note that the word ‘blog’ is both a noun and a verb. This leads us to the fact that blogging in some sense also helps get rid of hassles of publishing. Though your work will not come out in print, you know that you can publish your work – your articles, pictures, videos, etc – yourself through you blog.

Therefore, it may be your own personal journal that you wish others to read or you works of art in terms of the stories or articles that you write, or the movies that you make. You can share almost any content with the world at large.

It must also be noted that just like you do not have to be a web designer to create your own blog, you need not be a professional writer, a film maker or a photographer to publish content on your blog. It is just a space for you to indulge in your own small artistic pursuits and share those moments with others. Blogging must therefore be exploited to its full potential.